Aaj ke digital time mein koi bhi new business tab tak grow nahi karta jab tak log usse dekhen, pehchaanein aur yaad rakhein. Facebook aur Instagram, dono milkar Meta Ads Platform banate hain, jo aaj ke time ka sabse powerful brand discovery tool hai.
Agar aapki company nayi hai, to aapke liye sabse pehla aur sabse zaroori step hota hai
Meta Awareness Ads run karna.
Is blog mein aap jaanenge:
- Awareness ads kya hote hain
- New company ko ye kyun chalane chahiye
- Isse kya real fayda hota hai
- Step-by-step kaise run karein
- Aur kaun-kaun si galtiyon se bachna chahiye
Meta Awareness Ads Kya Hote Hain?
Meta Awareness Ads ka main objective hota hai:
Aapke brand ko maximum relevant audience tak pahunchana.
Is type ke ads ka focus hota hai:
- Reach
- Brand visibility
- Recall
- Recognition
Ye ads direct sale ke liye nahi hote, balki brand introduction ke liye hote hain.
New Company Ko Awareness Ads Kyun Chalana Chahiye?
Jab koi business naya hota hai, tab market mein teen cheezon ki kami hoti hai:
- Trust
- Brand Recognition
- Market Presence
Awareness ads in teenon ko systematically build karte hain.
Agar aap bina awareness ke direct lead ya sales ads chala dete ho, to:
- Log brand ko jaante nahi
- Conversion rate low hota hai
- Cost per lead zyada padta hai
Isliye awareness ads foundation layer hote hain successful digital marketing ki.
Awareness Ads Se New Business Ko Kya Fayda Hota Hai?
1. Brand Recognition Build Hota Hai
Log aapka logo, brand name aur service pehli baar dekhte hain.
2. Future Ads Ka Cost Kam Ho Jaata Hai
Retargeting audience ready ho jaati hai, jisse CPL aur CPA kam ho jaata hai.
3. WhatsApp Aur Profile Traffic Badh Jaata Hai
Log directly enquiry karne lagte hain, bina force ke.
4. Local Market Mein Brand Presence Strong Hoti Hai
Aapka business apne area mein recognizable banna shuru ho jaata hai.
5. Trust Ka First Level Create Hota Hai
Repeated visibility se log brand ko reliable maanne lagte hain.
Awareness Ads Kis Format Mein Chalane Chahiye?
Video Ads
Sabse high-performing format. Factory, office, team, process, product demo, transformation videos best kaam karte hain.
Carousel Ads
Multiple services, products, before-after projects ya steps dikhane ke liye perfect format.
Single Image Ads
Tight budget ke liye clean, premium graphic creatives bhi achha kaam karte hain.
Meta Awareness Ads Ka Step-by-Step Process
Step 1: Facebook Page Aur Instagram Page Link Karein
Business Manager ke through dono pages properly connected hone chahiye.
Step 2: WhatsApp Integration Setup Karein
Direct chat ke through enquiries fast hoti hain.
Step 3: Website Pixel Install Karein (Agar Website Hai)
Pixel future retargeting, conversions aur remarketing ke liye mandatory hota hai.
Step 4: Target Audience Define Karein
Location, age group, interest, behaviour clear hona chahiye.
Step 5: Strong Creative Design Karein
Creative mein ye cheezein clear honi chahiye:
- Company ka logo
- Main service ya product
- Simple, clear message
Step 6: Campaign Objective Sirf “Brand Awareness” Rakhein
Starting phase mein leads ya sales ads avoid karein.
Awareness Ads Ka Ideal Daily Budget Kitna Hona Chahiye?
New business ke liye recommended budget:
- ₹300 per day: Entry-level visibility
- ₹500 per day: Strong local reach
- ₹800–₹1000 per day: High brand exposure
Is budget mein:
- Hazaaron log daily ad dekhte hain
- 7 din mein strong repeat visibility build hoti hai
- Local market mein brand circulate karta hai
7 Din Mein Ek User Ko Ad Kitni Baar Dikhna Chahiye?
Ideal brand recall ke liye:
7 din mein 4–5 baar ad dikhna perfect hota hai
- 1–2 baar: Brand bhool jaata hai
- 4–5 baar: Brand yaad reh jaata hai
- 8–10 baar: Brand irritating lagne lagta hai
Isliye balanced frequency hi best hoti hai.
Awareness Ads Chalate Waqt Kin Baaton Ka Dhyaan Rakhein?
- Ad mein over-promise mat karein
- Text kam aur visual clarity zyada rakhein
- Logo aur main service hamesha visible ho
- Cheap design se brand value down hoti hai
- Same creative lambe time tak repeat mat karein
- Fake claims bilkul avoid karein
Awareness Ads Ke Baad Next Marketing Step Kya Hona Chahiye?
Awareness ke baad aap start kar sakte ho:
- Engagement Ads
- WhatsApp Click Ads
- Website Traffic Ads
- Retargeting Campaigns
- Lead Generation Ads
Ye proper marketing funnel banata hai jo long-term sales deliver karta hai.
Final Conclusion
New company ke liye Meta Awareness Ads:
- Brand ki pehchan banate hain
- Trust build karte hain
- Future sales ka cost kam karte hain
- Local market mein business ko establish karte hain
Awareness ad chalana koi option nahi hai.
Ye successful digital growth ka starting point hai.
Jo brand dikhta hai, wahi grow karta hai.
Jo brand repeat dikhta hai, wahi convert karta hai.
Meta Ad manager link: https://adsmanager.facebook.com/
