Chandan Kumar • December 19, 2025 Marketing, Tips & Tricks The Psychology of ₹999 Pricing: Why ₹1 Changes Buying Decisions ₹999/-Save ₹1. Logically, this makes no sense.Psychologically, it works frighteningly well. This tiny pricing trick has been used for decades across retail, SaaS, ecommerce, food menus, and digital products.... Read More