Tools

A few things I've built to make marketing and websites easier to understand.

Calculator

Ad Spend Leak Calculator

Drop in your numbers to see roughly how much revenue an account can leave on the table when tracking, structure and creative are not fixed.

Checklist

Ad Account Audit Checklist

The checklist I run through before I touch a single campaign: 72 checks across ten areas, from account structure to scaling. Enter your email and it downloads straight away, with a copy sent to your inbox.

Estimator

Ad Management Cost Estimator

Meta and Google ads management only. Pick your industry for a starting number. The final scope is confirmed in a conversation.